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Because while pheromones do act in this way, as far as we know this doesn't take place in the human population.
"In many organisms, pheromones play a key role in their social behaviors.
“I'm excited to bring this marketplace an app that actually matches people based on science," says Brittany Barreto, Pheramor's CSO and co-founder, "to decrease the number of bad first dates and increase authentic connection,” quoted recently in the journal .
And because your genetic profile cannot be tampered with, that idea provides a pretty strong sales pitch as well as a strong basis for hope of finding that perfect partner – even if science cannot support what's being claimed.
By Erik Lief Erik Lief, the Director of Communications, has over 25 years of experience in major media and journalism.
Among other television, print and digital news outlets, he has worked for CBS News, the Associated Press, CNBC, NBC and ESPN.
And instead of having the dating fate of customers rely solely on questionnaires that they complete, Pheramor contends that sequencing 11 genes associated with pheromones – which are believed to switch on sexual attraction – will produce a better match.
According to the Pew Research Center, the overwhelming majority of Americans suggest that online dating is a good way to meet people.
Online dating services are now the second most popular way to meet a partner.
"And, pheromones have been identified in mammals with much of the research being done in mice.
However, we cannot simply extrapolate that to humans." Pheramones and HLA are complex topics, and as a result it would be best to have her explain them further.