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Initially, instead of utilizing Tinder's current swiping motion for making matches, users had to click either a green heart or a red X to select or move on from a displayed photo.Sean Rad has served as Tinder's CEO on two occasions.Tinder is a location-based social search mobile app and Web application most often used as a dating service, that allows users to use a swiping motion to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties like each other (a “match”).Tinder originally required access to a Facebook account of the user of Tinder but, as of 2019‑08‑17, Tinder allows users to register using a telephone number and without access to a Facebook account.By October 2014, Tinder users completed over one billion swipes per day, producing about twelve million matches per day.By this time, Tinder's average user generally spent about 90 minutes a day on the app.The site also has verified profiles for public figures, so that celebrities and other public figures can verify they are who they are when using the app.In March 2015, Tinder announced the public release of its paid service, Tinder Plus, a feature allowing unlimited matches, whereas the free Tinder app limits the number of right swipes in a 12-hour period.

As of late 2014, an estimated 50 million people used the app every month with an average of 12 million matches per day.Instead of swiping right, a user must swipe up or tap a blue star icon to Super Like a displayed profile.Tinder notifies users if they have been Super Liked by adding a blue border to the profiles of anyone who Super Liked them.Boost allows users to make their profile the most visible profile in their area for thirty minutes, showing such profiles first to other nearby users.Tinder claims its users can receive up to ten times as many profile views as usual while Boost is active. Non-subscribers and Tinder Plus subscribers who want more Boosts can purchase additional Boost actions.

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