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With a slogan that translates to "Singles with Class," Elite Partner targets high-income singles with a university education.Profits at Elite Partner have been on the rise ever since the company was founded in 2004 and last year's turnover was over 20 million euros ( million)."People like to separate online dating activities from their social life on the Internet." But despite its success, the online dating industry isn't without its critics.Dortmund entrepreneur Jessica Habermann started her own real-life speed dating business after a number of frustrating experiences online."All the American companies came to Germany and invested millions in ads, but in the end they forgot that Germans like to pay by bank transfers so half of the people just didn't pay and they made a big loss.Another downfall was when US companies asked Germans about hobbies like baseball or American football.Profits at online dating sites have increased in recent years as more and more singles turn to the Internet to find a partner.
"Germans like to pay not by credit card, but by bank transfer," Wiechers said.
Every month around 7 million German singles are active on online dating portals, which range from personal ad platforms to full-fledged matchmaking services.
And with over 2,000 German online dating sites, it would seem that these singles are spoiled for choice.
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