Dating email subject line
Living Social also sends me emails about deals I looked at but didn’t end up buying by utilizing the very effective but always semi-creepy remarketing strategy.
A humorous subject line can really stick out among the dry, dull emails surrounding it.The promotion tab is scheduled for a major makeover – Google is starting to display promotional emails in a image-oriented design inspired by Pinterest. Incorporating numbers into your subject line attracts attention, as our brains are naturally drawn to digits.If this new setup sticks, pictures will usurp subject lines as the pivotal email element. This tends to be why top 10 lists are so successful – lists are easier for our brains to process and they create curiosity, in addition to providing the promise of a quick and easy read.A headline that is graphically salient in some way has a greater chance of capturing our eye, and in an environment where dozens of headlines and stories vie for attention, numerals break up the visual field.” Incorporating personalization techniques into email subject lines is another way to increase open rates.By personalization I don’t mean incorporating a user’s name into the subject line – this has become so common practice that many users glaze over these as spam.